Vital Toys debuts Dr. Bombay and a rare Homies sample at New York Comic Con

Vital Toys is using New York Comic Con to launch Dr. Bombay, a $249.99 collectible inspired by Snoop Dogg’s Bored Ape Yacht Club avatar, and a one-of-one Homies production sample priced at $15,000. Founder Sidney Richlin will host a livestream from the Walmart booth on Oct. 10, spotlighting more than 25 years of music-and-culture collectibles.

Why it matters: - Vital Toys is tapping nostalgia and digital-native fandom at the same time, aiming at collectors who follow both hip-hop culture and designer toys. - The company is also turning its archives into a new revenue and attention driver by offering a surviving 2004 Homies production sample to one buyer.

What happened: - Vital Toys launched Dr. Bombay at New York Comic Con on Oct. 8. - The company will livestream from the Walmart booth on Oct. 10 at 11 a.m. Eastern / 8 a.m. Pacific. - Founder and CEO Sidney Richlin will host the livestream and discuss the company’s history in collectibles, music and pop culture. - Dr. Bombay is available exclusively on Walmart.com for $249.99. - Vital Toys is also offering a 1-of-1 Homies P-Rico production sample from 2004 for $15,000 through Walmart.com during the event.

The details: - Dr. Bombay is a limited-edition 13-inch collectible inspired by Snoop Dogg’s Bored Ape Yacht Club #6723. - The figure includes a pink coat, camouflage pants, helmet and combat boots. - Vital Toys says Dr. Bombay connects its roots in music and street culture with a new generation of collectors. - The Homies P-Rico figure is about 7.5 inches tall and is a Series 2 production sample. - The P-Rico sample includes a custom necklace, microphone, New York jersey and Puerto Rico flag headwrap. - Only two original P-Rico samples were made. - One stayed with Vital Toys founder Sidney Richlin. - The other was given to Homies creator David Gonzales and was later destroyed. - Richlin’s sample is the only known surviving example. - The company says it preserved the figure in its archives for more than 20 years. - Vital Toys was founded in 1998 and has built collectibles around music, movies, art and pop culture.

Between the lines: - The release shows how collectible brands are leaning into scarcity, provenance and culture history to create urgency. - It also reflects how older hip-hop-era toy brands are being reframed for a market that now overlaps with digital art and online fandom. - The livestream format gives Vital Toys a direct sales and storytelling channel during a high-traffic fan event.

What's next: - Richlin will use the Comic Con livestream to share behind-the-scenes stories about Little Junior, Homies and the P-Rico sample. - Vital Toys is positioning the event as both a product launch and a look at where collectible culture is heading next. - The company’s next collectible story will likely continue to blend music heritage with limited-edition releases.