Vanderbilt and Seewald launch global fashion studio with NYFW finale at Grand Central

Consuelo Vanderbilt Costin and Michaela Seewald unveiled V&S Global Studio with a New York Fashion Week presentation at Grand Central Terminal that mixed runway fashion, live commerce and Vanderbilt family history. The debut showed how the venture plans to help international designers reach U.S. and global markets while keeping ownership and creative control.

Why it matters: - V&S Global Studio is pitching a new model for fashion growth that combines investment, media, technology and direct-to-consumer commerce. - The venture aims to help international designers enter the U.S. and global markets without giving up ownership, creative control or brand identity. - The debut tied heritage, technology and commerce together in a high-profile New York Fashion Week setting.

What happened: - Consuelo Vanderbilt Costin and Michaela Seewald launched Vanderbilt & Seewald Global Studio at Grand Central Terminal during New York Fashion Week. - The presentation took place before a packed Vanderbilt Hall. - Mario Lopez served as emcee. - The runway featured Mexican designer Lorena Saravia, Stockholm-based Dustin Glickman of DSTN and Paris couturier Nabil Hayari of Hayari Paris. - The event marked the first major public showcase for the venture co-founded by Vanderbilt Costin and Seewald.

The details: - Vanderbilt Costin is founder and CEO of House of Vanderbilt and co-founder of SohoMuse. - Seewald is founder and CEO of V24 Media. - V&S Global Studio pairs investment and strategic guidance with media, technology and commerce tools. - The runway lineup was chosen to reflect the venture’s international focus and its goal of using New York as a gateway for creative talent. - Saravia’s work blends Mexican craftsmanship with modern luxury. - DSTN is known for a “dark cowboy” aesthetic. - Hayari Paris represents Parisian couture. - The presentation included a color guard from the U.S. Army and U.S. Navy as the country approaches its 250th anniversary. - Leslie Ann Lopez delivered a musical performance. - AEXA Technology created holograms of Cornelius Vanderbilt, Alva Vanderbilt, Gertrude Vanderbilt Whitney and Consuelo Vanderbilt Balsan. - V&S Global Studio incorporated livestream e-commerce and Click-to-Buy technology to connect the runway with consumers beyond Grand Central. - The company says the tools are designed to turn live show excitement into direct consumer engagement and commercial opportunity. - The show started on time.

Between the lines: - The Grand Central setting gave the launch a symbolic connection to the Vanderbilt family’s historic role in the landmark. - The hologram sequence framed the evening as more than a nostalgia exercise and positioned heritage as a launchpad for a modern business story. - The mix of runway, entertainment and shoppable technology signals a broader effort to make fashion shows both cultural events and sales channels.

What's next: - V&S Global Studio plans to continue working with selected designers to build global brand presence and commercial success. - The studio will lean on capital, connections and proprietary commerce tools to support expansion on designers’ own terms. - The broader strategy points to more collaborations that blend fashion, technology and legacy branding.

The bottom line: - Vanderbilt & Seewald used a dramatic NYFW debut to introduce a business built on international fashion, live commerce and American heritage.