KODANSHA brings House pop-up back to New York for 10 days in October

KODANSHA will host KODANSHA HOUSE 2026 in Hudson Yards from Oct. 9-18, marking the event’s third straight year in New York City. The pop-up will feature immersive manga and anime booths, a Q&A and signing with Saka Mikami, and 60th-anniversary merchandise tied to KODANSHA’s North American business.

Why it matters: - KODANSHA HOUSE 2026 is designed to put the publisher’s manga and anime brands in front of fans and industry professionals in one of the world’s biggest pop-culture hubs. - The event comes as KODANSHA marks 60 years of business operations in North America. - The pop-up also adds another fan activation near New York Comic Con, which draws global attention to anime, manga and collectibles.

What happened: - KODANSHA will hold KODANSHA HOUSE 2026 for 10 days from Oct. 9-18 in Hudson Yards, New York City. - The venue is at 508 W 37th St., about a five-minute walk from the Javits Center. - Admission is free and no reservations are required, though some events will need reservations. - The official website is More information.

The details: - The event will feature immersive booths for BLUE LOCK, Attack on Titan, AKIRA and Witch Hat Atelier. - Witch Hat Atelier drew a strong response at KODANSHA HOUSE’s first Los Angeles event in July. - The Los Angeles stop drew more fans than expected, exceeding target attendance. - KODANSHA says the New York event is meant to leave a strong impression on fans and industry professionals. - A Q&A and signing session is scheduled with manga artist Saka Mikami, creator of The Fragrant Flower Blooms With Dignity. - The series was adapted into an anime last year and is currently serialized on K MANGA. - Additional fan events are planned, with more details to be posted on the official website. - To mark its 60th North America anniversary, KODANSHA will sell reproductions of original artwork from iconic manga titles as commemorative merchandise. - The event will also give away three limited-edition promotional cards for UniVersus CCG: FAIRY TAIL – All Fired Up! from Oct. 9-11. - Visitors who meet the announced requirements will receive the cards during New York Comic Con. - The FAIRY TAIL trading card game is scheduled to launch in the U.S. on Nov. 6.

Between the lines: - KODANSHA is using the pop-up format to turn its catalog into an interactive brand experience, not just a sales showcase. - The mix of manga, anime, merchandise and trading cards points to a broader push to connect publishing IP with live fan engagement and licensed products. - The New York location suggests KODANSHA wants visibility from both Comic Con attendees and the larger Hudson Yards foot traffic.

What's next: - KODANSHA says more details on reservations, scheduled activities and giveaway requirements will be posted on the official website. - Fans can expect additional event programming to be announced before the Oct. 9 opening. - The FAIRY TAIL trading card game will reach the U.S. market on Nov. 6.