Displayit builds 50x50 double-decker booth for WeTheHobby at Fanatics Fest

Displayit completed a two-story 50x50 rental booth for WeTheHobby at Fanatics Fest 2026 in New York, giving the collectibles brand its largest exhibit to date. The build combined retail, VIP, and live content spaces as WeTheHobby pushed to expand sales and fan engagement at the four-day event.

Why it matters: - WeTheHobby used Fanatics Fest 2026 to scale from a 30x30 booth last year to a 2,500-square-foot, two-level exhibit this year. - The larger footprint gave the sports card and collectibles brand room for retail sales, live content, VIP trading, and fan activation in one space. - Displayit’s project shows how trade show exhibitors are using rental double-decker booths to support bigger retail goals without building permanent structures.

What happened: - Displayit completed a 50x50 double-decker rental booth for WeTheHobby at Fanatics Fest 2026. - The event ran July 16 to 19 at the Javits Center in New York City. - Fanatics Fest drew roughly 200,000 attendees, 500 athletes, and 250 hobby shops in its third year in New York. - WeTheHobby has exhibited at Fanatics Fest for three straight years. - The company asked Displayit to significantly expand its retail footprint and add dedicated space for live content production, VIP trading, and fan engagement. - The team had five months from initial concept to show floor.

The details: - The booth featured a large branded facade with edge lighting that served as the visual anchor across the show floor. - The lower level included an enclosed retail store designed to feel like a shop rather than a table. - The ground floor also included a breaking area for live streaming, a podcast recording space, trading tables, and a fan activation zone. - The second-level VIP deck hosted high-level meetings and exclusive trading sessions during the show. - On-site installation took 36 hours with a crew of six to eight. - Installation took place in temperatures that reached nearly 100 degrees outside the Javits Center. - WeTheHobby CEO Zach Stanley told the team after a walk-through before the show opened, "This looks amazing. It's exactly what we wanted." - Post-event feedback from the WeTheHobby team was: "Retail crushed." - Displayit worked directly with WeTheHobby’s Sam Peebles and Chris Pelczynski throughout the project. - A full project breakdown with behind-the-scenes photos is available on the Displayit blog.

Between the lines: - The booth’s layout shows a shift from simple selling space to a multi-use brand environment built for transactions, content and relationship-building. - The quick build timeline suggests Displayit is competing on speed as much as scale for exhibitors that need custom work before major events. - The repeat growth from 30x30 to 50x50, plus talk of going bigger next year, signals a likely continued expansion of WeTheHobby’s event strategy.

What's next: - Displayit’s rental division is likely to keep targeting exhibitors that have outgrown smaller trade show footprints. - WeTheHobby is already discussing a bigger build for next year, according to Displayit. - Displayit’s blog post may offer more detail on the booth design and execution for teams planning similar projects.

The bottom line: - WeTheHobby turned Fanatics Fest 2026 into a larger retail and content platform, and Displayit delivered the booth that made the expansion possible.